Sell ​​catering company
We arrange the entire sale from A to Z!

Your catering company to sell?

You know for sure! you go your sell catering business. An event that does not occur regularly. And that is why a professional and, moreover, expert approach is of great importance! Because only in this way can you achieve optimal returns with the sale of your catering business.

At HAP Horecamakelaardij we have all the expertise in house to ensure a successful sale of your catering business. We arrange everything from A to Z. From the appraisal to the brochures and viewings. 

In addition, we have built up a broad network of relationships in recent years, so that we can quickly bring your catering company to the attention of the right people.

And all on the basis of “No Cure, No Pay”.

So: sell your catering business quickly, professionally and carefree? We are happy to help you with the sale of your catering business! 

Are you looking for a new catering facility?

We arrange everything from A to Z for you!


Why HAP Hospitality brokerage?

We work nationwide from
three regional offices

More than 20
years of experience

We operate nationwide

No cure no pay

Independent deal maker

A large network

to the point
object information

Involved, integer
and flexible


We have a big network for the sale of your catering!

We use a large network to sell your catering business. And have a database with a large number of potential buyers. This way we can quickly introduce your catering property to the right people.

When selling, we ensure that your catering business is put on the map, both nationally and locally. Because only in this way can we reach a large audience. We do this by placing your catering business on various catering sales sites and of course on our own website!

Has a potential buyer been found? Then we will put you in touch with him, so that selling becomes a lot easier.


Sell ​​hotel

Are you about to sell your hotel? We at HAP Horecamakelaardij have more than 20 years of experience when it comes to selling your hotel or other catering facility. And can mediate for you in sales throughout the Netherlands.

We have an extensive network of potential buyers, so we can quickly present your hotel to the right people.

As the catering broker in the Netherlands, we are happy to help you with mediation and give you advice about the sale of your hotel. We always work on a 'no cure, no pay' basis.


Direct your sell catering business?

HAP Horecamakelaardij is the catering broker in your region and is happy to help you!


Checklist when selling your catering property

If you are going to sell your catering business, it is good to know what to look for when selling. 

You can think of terminating or changing memberships and lease contracts, but also permits with the municipality, the agreements with suppliers and builders and also changing the registration in the trade register at the Chamber of Commerce.

We have prepared a checklist for you, so that you can see at a glance what things you should consider when selling your catering facility.


Restaurant sold

Sell ​​a restaurant? What does all this involve? What needs to be arranged? Is it a good idea to hire a catering broker? This is certainly worth considering. In addition to our extensive experience, we also have a large network within the catering industry.

The advantage of a collaboration with HAP Horecamakelaardij when it comes to selling your restaurant is that we are known within the catering industry, have knowledge of the market and we have successfully completed many mediations in recent years.

We know the importance of the process of selling your restaurant and where the priorities lie. In addition to a good price for your catering company, it is also nice if the process and sales negotiations are conducted in a good and professional manner. That you can look back with satisfaction on the sale of your restaurant.

Are you looking for a party to guide you in the sale of your restaurant? Then contact us!


Discrete sales catering

We are often asked whether all the offer is online on our website. This is not the case. Our network plays a major role in this. And this is also the reason that not all catering businesses come online. If the market is aware that a catering business is going up for sale, the sale can go very quickly.

This is one of the reasons that it is important to be registered with Hap brokerage. If we are aware of your sales wishes, we can look for an interested party together with you.

Buyer's advantage:
A buyer who is known to us can be informed about the properties that are going up for sale before the property is put on the market. Since we are aware of all wishes, it is possible to offer the buyer a very targeted offer. The better we understand the wishes, the better we can provide information.

The advantage of the seller:
Discreet selling ensures that you do not attract all potential buyers. The disadvantage, however, is that an 'ordinary sale' often receives the highest sales amount from sales. It is therefore good to agree with the catering broker whether discrete sales is interesting or not.

It sometimes happens that a seller chooses to start with discrete sales, but in the end it turns out that this has not led to a sale. The next step is to switch to regular sales.

It is good to know that we do not link our name to the company name of the catering business that goes up for sale. This prevents Google from establishing a link between our activities.

'I want to use discreet sales. It is possible that otherwise my guests or staff will already leave, as soon as the sale is announced'.

Fortunately, this usually turns out not to be the case. Guests and staff are likely to understand the situation and will be more comfortable if you remain open and transparent.

For example, do you receive many weddings that are already planned or other parties in your catering industry. Then it is good to coordinate what the sales planning will look like with the catering broker. This way you can start the sale well and the bridal couple will not be faced with unexpected matters.


The process to sell your catering business

Selling a catering business is never the same. For one, the sale goes without problems, while for the other, all kinds of problems arise during the sale. Even though the sales processes differ from each other, broadly speaking, the sales look like this:


From Hap Horecamakelaardij we come by for an introduction. We ask you for the most important information that is important for the sale of your catering business.

We then draw up an action plan for the sales process and the agreements are laid down in a service contract.

Valuation / asking price

We draw up a valuation on the basis of all data relating to your catering business. This value is the starting point for the selling price.

The sales price is determined in consultation with you and Horeca Advies Partners will present your company to the market.


A first impression is the most important. That is why we are compiling a brochure that can be used by interested parties.

We also put your catering business on our website and other frequently viewed websites. If you do not want your catering business on public sale yet, discrete purchase is a possible option.


The network of Hap brokerage is very important when selling a catering business. A buyer is often closer than we sometimes think.

It is possible that a prospective buyer of the item is already known (with you) or is registered in our database. Our mission is ultimately to bring your catering business to the attention and to find a suitable buyer.


We organize the viewings from Hap brokerage. Potential buyers receive all information from the catering business and about the sales process.

We stay in touch with you and your potential buyers.


We enter into the sales negotiation process with the ultimate buyer.

After an oral agreement, all agreements are recorded in writing in a purchase agreement.


We maintain contact with the buyer until the transfer. We make sure that all agreements are fulfilled by the buyer for the transfer, including any resolutive conditions.

Ultimately, the sale is completed with the delivery in which all matters are recorded. We provide a reliable payment method through our third-party account.


The catering sales broker in the Netherlands!

If you want to sell your catering business, there is quite a lot to consider. Topics that you may not have to deal with on a daily basis. HAP Horecamakelaardij is an expert broker when it comes to the sale of investment properties and business takeovers.

With a team of 5 brokers, who are committed to maximum, we ensure a quick sale of your catering industry and also for the best price. We have a lot of knowledge and experience in house, which means that we can always guide you in the right way during the sale. We assist you from the beginning to the end of the sales process.

With three regional offices, spread across the Netherlands, there is always a HAP Horeca broker who can take care of the sale of your catering facility.

Are you looking for a professional catering broker for the sale of your hotel, restaurant or other catering facility? We are happy to assist you as an expert catering broker.


Catering company in silent sales

You are considering selling your catering industry, but you don't want this to be known everywhere? Do you prefer to only inform the target group that is really interested? 

Or maybe you are not in a hurry to sell? Then you can choose to offer your catering industry in the silent sale.

In consultation with you, our brokers will only announce the sale to potential customers from our own network. If you prefer to offer the catering industry in silent sales, your catering company will not be placed on websites, such as Funda in Business or our own website.


Sell ​​your catering business, for example a hotel

Do you want to sell your hotel? And do you prefer fair and unobtrusive sales for your catering facility? The brokers of HAP Horecamakelaardij can help you with this. Who the most suitable buyer is, of course differs per sale. Together we look at our network for a suitable party. This is possible for the operation and sale of your hotel.

We take care of the entire sales process of your hotel. And go through the following steps when selling your hotel:

This way you can continue to concentrate on your business. Our brokers ensure that your hotel is sold as agreed.


Your catering sales arranged from A to Z

Would you like to sell your catering business in collaboration with HAP Horecamakelaardij? You will be taken care of during the entire sales process. We arrange the sale of your catering industry from A to Z! This includes drawing up brochures, determining the value of your property and the viewings.

The brokers of HAP Horecamakelaardij know the catering market and through years of experience they know how best to start the sales process of your catering company. Do you want to sell your catering property in the right way in the short term? Engage HAP Horecamakelaardij!


Frequently asked questions about a sell catering business

Selling a catering business during COVID-19 certainly doesn't have to be difficult. The supply of available companies has decreased sharply in the past year. This was most likely caused by the strong support measures.

Nevertheless, many new entrants remain active and we see the supply increase. COVID-19 therefore does not have to be a reason to stagnate the sale of your catering property.

Because the number of transactions has fallen, it is more difficult to determine what COVID-19 has done to the price of the companies.

What is certain is that existing entrepreneurs have already taken the "pain" of COVID-19. This, in combination with the decrease in available companies, means that reasonably normal prices are still being paid for catering companies.

Do you want to sell your catering business immediately? Contact us!

Do you want to sell your catering business? HAP catering brokerage is happy to help you on your way. During a no-obligation introductory meeting, we are happy to explain all the ins and outs about our sales process.

We take care of the entire sale from A to Z. You can think of doing a valuation and compiling a brochure. But also arranging viewings, for example. We have all the knowledge and expertise in house to assist you in an appropriate manner. More information about selling your catering industry can be found here.

Would you like to know immediately what to take into account when selling your catering business? We have a handy checklist before sale, so you know what to look out for.


What do customers think?

Jeroen is a real professional. He works adequately and is aware of everything.
His all-round knowledge comes in handy when drafting complicated contracts.
In this way he also makes this part of the process understandable for everyone.
Theo Miedema (Port of Zandvoort)
I can certainly recommend HAP Horecamakelaardij. They are flexible, honest and think along with you.
Atacan Uslu (Corendon Hotels & Resorts)
I had all kinds of questions about doing business on a beach. If HAP Horecamakelaardij did not have an immediate answer, they went after it. Adequate and very pleasant!
Wessel Teune (Beachclub Nius)
Communication is short and to the point. Jeroen Pontenagel is easily accessible and has a flexible attitude. Very pleasant for busy entrepreneurs!
Aagtje Docter (Beachclub No5)
On the advice of a fellow entrepreneur, we ended up with Jeroen Pontenagel of HAP Horecamakelaardij. Jeroen is well-known from the Zwolle catering industry and had also successfully supervised the sale of that conscious entrepreneur. The feeling was good right away, so we didn't look any further!
Ton and Annette van Riele (Grand Café Public)
Hap is a specialized catering broker. Jeroen has found a very nice location for us, where we have been running our restaurant for 2 years now. He understands the market and gives honest advice.
Hermanus Flowers
The hospitality broker with a personal approach. Even received a crib as a gift for our first child. Bought my catering business from and sold with HAP.
Lotte Berkelmans
A clarifying consultation with one of our brokers?

An exploratory meeting with you, without any obligation and free of charge, about the possibilities for selling your catering business.

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