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Frequently asked questions about sell catering

The plus for the buyer:
The buyer receives information about catering properties that are going to be or have just been put up for sale, before the market is informed. Because our catering brokers know what their network is looking for, the buyer receives suitable search results. The better we are aware of the wishes of our network, the better we can respond to them.

The added value for the seller:
The seller limits the number of people who come to view the property with discreet sales. This can be disadvantageous, because usually with a regular sale, where more people are aware of the sale, a higher amount can be taken out of the market. That is why coordination about discrete sales with the catering broker is important.

In some cases we do a catering business in discrete sales, but it is not sold. The next step is to include the catering company in regular sales and offer it to the market. We try to prevent your company name from being linked to us. With this we want to prevent Google from linking our joint activities.

'I prefer to sell my catering business discreetly, because I want to prevent my guests from coming back. And my employees are resigning because they know that the company is/is going to be sold'. These are common motivations for discreet selling. Experience shows that this is not the case (obviously there are exceptions).

Guests and employees understand that as an entrepreneur you have to make choices, for example to take it easy or because of a next/different step.

Of course there are exceptions. Does your company regularly organize parties and other gatherings that have been planned for some time? For example, weddings or other gatherings. Then it is very important that you consult with your catering broker what the process of sale will look like.

Financing is an important aspect when purchasing your catering business. Thanks in part to our network at banks, crowdfunding platforms and breweries, we can optimally serve you in the search for financing.

The catering broker negotiates for you, but what exactly does this mean and what is allowed and what is not. You are negotiating the moment you (or the catering broker) respond to a bid with a counter offer. The sales procedure is still continuing at that time, because we may not be able to work it out with this party. This way we never bet on one horse.

After you have decided to sell your company, many things will come your way. The hospitality broker is your confidant throughout the entire sales process. After an introduction, the catering broker will explain what will happen by means of a clear quote. You decide, we advise and implement.

A no-obligation valuation will be made to discuss the expected return. The hospitality broker must have a complete and correct file to correctly inform potential candidates.

In general, the information that the catering broker has collected will be clearly displayed in a brochure. Discretion and trust are of great importance for a good sales procedure and a maximum selling price.

If required, we work with confidentiality statements. This way nobody knows that you are selling your business.

Purchasing a catering company is specialized work. It is of great importance to look critically at the available information. Certainly if the seller has not engaged a catering broker.

There may be all kinds of circumstances or may occur during the process that are not taken into account. Those circumstances must be expertly resolved.

When purchasing a catering company, the catering broker will do a lot of research and make a valuation of the company to be purchased to make sure that you do not pay too much.

We aim to be able to arrange a viewing within a week. However, it usually works faster. Since we work with several hotel and catering brokers, there are always two handlers of your file. This way a well-deserved holiday does not have to cause a delay.

We are well aware that we are often only called when our client immediately needs something. This is our core business and it goes without saying for us. However, we often depend on third parties (for example municipalities). This means that the average lead time of, for example, an appraisal report is approximately 2 weeks from the date of admission.

The law offers all kinds of options to adjust your rental price. If you rent or rent out a restaurant building long enough, you are entitled to one reasonable rental price. However, it is difficult to estimate whether the current rent is reasonable. Contact our specialists about the possibilities and impossibilities of rent revision.

We mainly look at the economic conditions of the company. A real turnover and a cost structure that is in line with the industry averages naturally have a more positive influence on value than a low(er) turnover and (structurally) high costs. In addition, the value is largely determined by the location, possibilities for use, accessibility, facilities, construction type and condition of maintenance.

We work closely with First Mate. First Mate has specialist knowledge of the hospitality industry, food service and leisure industry and uses this for entrepreneurs, companies, organizations and institutions that are active or associated with this. They research, advise, develop concepts and guide these parties on a strategic, tactical and operational level. This makes an idea really reality.

We work closely with First Mate. First Mate has specialist knowledge of the hospitality industry, food service and leisure industry and uses this for entrepreneurs, companies, organizations and institutions that are active or associated with this. They research, advise, develop concepts and guide these parties on a strategic, tactical and operational level. This makes an idea really reality.

Undoubtedly, quite a few companies will still have to be forced to shut down, but the good companies and the good locations will always exist. With the reopening of the terraces and the prospect of summer, we predict good dynamics in the market soon. Landlords, banks, creditors and the tax authorities have no interest in bankruptcy. Hopefully that wave will stay away.

The number of transactions has also decreased here. We do not see a large increase in vacancy. We do see that certain catering locations are disappearing and are making way for apartments, for example. However, good hospitality real estate is certainly still an interesting investment.

Do you want to sell your catering business? HAP catering brokerage is happy to help you on your way. During a no-obligation introductory meeting, we are happy to explain all the ins and outs about our sales process. 

We take care of the entire sale from A to Z. You can think of doing a valuation and compiling a brochure. But also arranging viewings, for example. We have all the knowledge and expertise in house to assist you in an appropriate manner. More information about the sale of your catering industry can be found here

Would you like to know immediately what to take into account when selling your catering business? We have a handy checklist before sale, so you know what to look out for.

We look at various aspects when valuing a catering company. In general, earning capacity (the ability to make a profit) is one of the most important aspects of valuing a company, but the intrinsic value of all assets is also important.

In addition, there are less tangible things that are relevant for the valuation. For example, the location or the appearance of the building. Sometimes this is labeled as goodwill, but this is actually not quite correct. Goodwill is the possible surplus profit that a company can make (in other words invisible added value), although it can of course be higher due to the location.

We make a distinction between comparative calculation methods (these are based on comparisons and references) and calculation methods that are based on the earning capacity of a catering company. Ideally, the earning capacity is so high that the company can easily bear the costs of, for example, the mortgage for the property.

Goodwill is the (invisible) added value of a company. This is often expressed in an excess profit, but can also arise, for example, because the company has a very stable return due to the presence of stable skilled workers. Goodwill also includes unique recipes, certain logos or, for example, a famous chef who attracts many guests.

The asking price of the business operation is the price that an entrepreneur asks for his company, consisting of company inventory and furnishings, trade name, website, goodwill and sometimes rental rights. This price is generally slightly above the estimated market value.

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